Job Description

Job Title: Salesforce Marketing Cloud Solution Architect

Location: Plano, TX (Remote is fine if can work in CST time Zone

Experience: 8 12+ Years (5+ years with Salesforce Marketing Cloud)

Employment Type: Long Term W2 Contract

Job Summary

We are seeking an experienced Salesforce Marketing Cloud Solution Architect to design, lead, and deliver scalable, data-driven marketing automation solutions. The ideal candidate will have deep expertise in Salesforce Marketing Cloud , strong architectural and integration skills, and the ability to translate business and marketing requirements into secure, high-performing technical solutions across multi-channel campaigns.

Key Responsibilities

• Architect end-to-end solutions using Salesforce Marketing Cloud , including Email Studio, Journey Builder, Automation Studio, Contact Builder, Mobile Studio, and Advertising Studio
• Lead solution design for complex marketing use cases involving personalization, segmentation, and omnichannel customer journeys
• Design and implement data models leveraging Contact Builder, Data Extensions, and synchronized data sources
• Architect integrations between Marketing Cloud and:
  • Salesforce Sales Cloud
  • Salesforce Service Cloud
  • External systems via APIs, SFTP, and middleware platforms
• Provide technical leadership during discovery, design, build, testing, and deployment phases
• Ensure compliance with data privacy, consent management, and security standards (GDPR, CAN-SPAM, etc.)
• Guide development teams on best practices, performance optimization, and scalability
• Act as a trusted advisor to stakeholders, marketing teams, and executives
• Create architecture diagrams, technical documentation, and solution design artifacts
• Support post-launch optimization, troubleshooting, and enhancements

Required Skills & Qualifications

Technical Skills

• Strong hands-on experience with:
  • Email Studio, Journey Builder, Automation Studio, Contact Builder
  • SQL (Data Extensions), AMPscript, HTML/CSS
• Experience with APIs (REST/SOAP), web services, and data integrations
• Knowledge of Marketing Cloud Connect and cross-cloud data synchronization
• Familiarity with identity resolution, preference centers, and data governance
• Experience with multi-org and multi-brand architectures

Architectural & Professional Skills

• Proven experience designing enterprise-scale marketing automation solutions
• Strong understanding of customer data platforms (CDP concepts) and personalization strategies
• Ability to translate business and marketing requirements into technical architecture
• Excellent communication, documentation, and stakeholder management skills
• Experience working in Agile/Scrum environments

Preferred Qualifications

• Salesforce Marketing Cloud certifications (Consultant, Developer, Architect)
• Experience with Salesforce CDP or other CDP platforms
• Experience with cloud platforms (AWS, Azure) and middleware tools
• Background in retail, financial services, healthcare, or high-volume B2C marketing environments
• Consulting or agency experience with multiple client implementations

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